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User experience- Testing in the digital age

The digital revolution transforms working processes at research buyers introducing principles such as SCRUM and other agile project management techniques. We will show what has changed already with our clients and why and how the research industry...

Catalogue: Congress 2016: #WOW
Authors: Sebastian Schmidt, Till Winkler
Company: SKOPOS
June 15, 2016
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Citation

Schmidt and Winkler (2016a, June 15). User experience- Testing in the digital age. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/user-experience--testing-in-the-digital-age